Double Happiness Gold vs Bold Cigarettes – Which One Should You Try?
For many smokers in Australia, Double Happiness cigarettes are more than just a tobacco product – they’re a familiar taste rooted in tradition. Known as “Shuangxi” in Chinese, this brand has built a loyal following for its distinctive flavour and accessible pricing.
Within the range, two popular options stand out: Gold and Bold (also called Red). At first glance, they might seem similar, but each delivers a very different smoking experience. Gold is often described as smooth and easy-going, while Bold offers a richer, more intense flavour profile.
In this guide, we’ll compare these two variants in detail – from their taste and strength to their packaging, price, and availability in Australia. By the end, you’ll know exactly which Double Happiness cigarette is right for you.
Background – About Double Happiness Cigarettes
The story of Double Happiness cigarettes begins over a century ago with the Nanyang Brothers Tobacco Company, founded in Hong Kong in 1905. The brand name, “Shuangxi” (双喜), translates to “Double Happiness” – a traditional Chinese symbol representing joy, good fortune, and prosperity, often seen on wedding decorations and festive occasions [source].
Over the decades, Double Happiness has grown from a regional favourite to an international product, now managed by CTBAT International – a joint venture between China National Tobacco Corporation and British American Tobacco. This partnership ensures consistent quality control while keeping the brand available in markets like Australia.
What sets Double Happiness apart isn’t just its heritage. Many smokers associate it with a distinctive aroma and a satisfying burn that feels both classic and unpretentious. In Australia, it’s especially popular among those looking for a balance between price and taste, making it a frequent choice in online tobacco stores and duty‑free shops.
What Is Double Happiness Gold Cigarettes?
Specifications & Packaging
Double Happiness Gold is designed for smokers who prefer a milder yet flavourful experience. According to Australian retailer listings, each cigarette contains approximately 13 mg of tar and 1.2 mg of nicotine [source]. They come in a king‑size filter‑tipped format, wrapped in an elegant gold and red pack that stands out on any shelf.
In our store, you can find the Gold variant here: Buy Double Happiness Gold Cigarettes Online.
Taste & Smoking Experience
Gold cigarettes are often described by smokers as “smooth, mellow, and easy to smoke all day.” The tobacco blend offers a balanced draw without the harsh burn that stronger variants can produce. This makes it a great option for lighter smokers, those new to the brand, or anyone looking for a more relaxed smoking session.
One long‑time smoker shared on an online forum, “Golds are my go‑to for a casual smoke. They’re consistent, not too harsh, and have just enough flavour to keep things interesting.” This mild profile is exactly why many choose Gold over the bolder alternative.
What Is Double Happiness Bold (Red) Cigarettes?
Specifications & Packaging
The Bold variant – often referred to as Double Happiness Red – is crafted for smokers who want a stronger, more pronounced flavour. While official tar and nicotine figures can vary by market, it’s generally regarded as having a higher content than the Gold version, delivering a more impactful hit [source].
Its deep‑red packaging instantly signals a bolder experience. The design retains the brand’s iconic twin “喜” logo but uses richer tones and a slightly more traditional aesthetic, appealing to long‑time fans of the brand.
If you’re looking to explore this stronger option, check out our Double Happiness Cartons collection where the Bold variant is often available.
Taste & Smoking Experience
Compared to the Gold, the Bold offers a fuller body and a richer, more robust tobacco taste. Many smokers describe it as having a deeper aroma and a more satisfying throat hit. This makes it ideal for experienced smokers or those transitioning from other full‑flavoured brands like Marlboro Red.
One Reddit user remarked, “DH Reds are the best of the bunch if you’re into that ‘Happy’ taste – Gold just doesn’t have the same punch.” This feedback captures why Bold has become the choice for those seeking intensity without sacrificing the brand’s signature smoothness.
Feature Comparison – Gold vs Bold Cigarettes
To help you decide between Double Happiness Gold cigarettes and Double Happiness Bold cigarettes, here’s a side‑by‑side comparison of their key features, flavour profiles, and target audience. This quick overview makes it easy to choose the variant that fits your smoking style.
| Feature | Gold | Bold (Red) |
|---|---|---|
| Tar / Nicotine | ~13 mg tar / ~1.2 mg nicotine | Higher than Gold – stronger hit |
| Taste Profile | Smooth, mild, balanced | Rich, bold, more intense |
| Packaging | Gold & red king‑size design | Deep‑red king‑size design |
| Typical Price (Australia) | ~AUD 100 per carton | ~AUD 140 per carton |
| Best For | Light smokers, everyday use | Experienced smokers wanting stronger flavour |
Both variants of Double Happiness cigarettes are available online in Australia, with price differences reflecting their flavour strength and market demand.
Who Should Choose Gold & Who Should Choose Bold?
Choosing between Double Happiness Gold cigarettes and Double Happiness Bold cigarettes comes down to your personal smoking style and flavour preference. While both share the brand’s classic character, the experience they deliver is noticeably different.
When to Choose Double Happiness Gold
- If you prefer a mild smoke: Gold is smooth and easy‑going, perfect for everyday smoking without overwhelming the palate.
- For longer smoking sessions: Because it’s lighter, Gold can be enjoyed throughout the day without causing throat fatigue.
- For new smokers or those switching from ultra‑light brands: The softer draw makes it a comfortable starting point.
You can find the Gold variant here: Buy Double Happiness Gold Online.
When to Choose Double Happiness Bold
- If you enjoy a full‑flavour cigarette: Bold offers a richer, more robust taste that satisfies smokers who want more impact.
- For a stronger throat hit: Ideal for those used to premium full‑strength brands like Marlboro Red or Winfield Blue.
- As an evening or occasional treat: Some smokers prefer Bold after meals or during social occasions for a more intense experience.
Explore the Bold variant in our Double Happiness Cartons Collection.
Ultimately, both options carry the brand’s signature aroma and quality. The decision is less about “better or worse” and more about matching your taste profile and smoking habits.
Price & Availability in Australia
In Australia, Double Happiness cigarettes are generally more affordable than many imported premium brands, making them a popular choice for value‑conscious smokers. Pricing can vary between online tobacco stores, but Gold typically retails for around AUD 165 per carton, while Bold is closer to AUD 180, reflecting its stronger blend.
Availability is mostly online due to strict in‑store tobacco display laws. Specialist retailers, like Cigarette Online Australia, often stock both Gold and Bold in carton and pack sizes. However, stock levels can fluctuate, especially for Bold, which tends to sell out faster.
For the best deals, many smokers choose to buy Double Happiness cigarettes online, as it allows easy price comparison and discreet delivery.
Real Smoker Opinions & Feedback
One of the best ways to decide between Double Happiness Gold cigarettes and Double Happiness Bold cigarettes is to hear directly from smokers who have tried both. Below are some impressions gathered from online forums, Reddit discussions, and customer reviews on Australian tobacco sites.
“Golds are my go‑to for an easy smoke during the day. Smooth draw, no throat burn, and still enough flavour to keep it interesting.” – User review on Affordable Tobacco Australia
“DH Reds (Bold) have more of that classic ‘Happy’ kick. If you like Marlboro Red or Winfield Blue, you’ll probably enjoy these more than Gold.” – Comment from Reddit r/smoking
“I order both – Gold for weekdays, Bold for weekends or after a big meal. Same brand quality but totally different vibes.” – Customer feedback via Cigarette Online Australia
These perspectives highlight that there’s no single “better” choice – it’s about matching the cigarette to your moment. Whether you prefer the mild smoothness of Gold or the stronger body of Bold, you can easily shop both variants online and decide for yourself.
Summary – Double Happiness Gold vs Bold
- Brand Origin: Double Happiness cigarettes (Shuangxi) originated in Hong Kong over a century ago and are now produced by CTBAT International.
- Gold Variant: Smooth, mild flavour (~13 mg tar, ~1.2 mg nicotine), ideal for light smokers and all‑day use. Shop Double Happiness Gold.
- Bold Variant: Richer, stronger taste with a more intense throat hit; preferred by experienced smokers. Available via the Double Happiness Cartons collection.
- Price in Australia: Gold ~AUD 100/carton; Bold ~AUD 140/carton (pricing varies by retailer).
- Best Choice: Gold suits those seeking a gentle, smooth smoke; Bold is for smokers who want a full‑flavour experience.
FAQ – Double Happiness Gold & Bold Cigarettes
1. How much tar and nicotine are in Double Happiness Gold cigarettes?
Double Happiness Gold contains approximately 13 mg of tar and 1.2 mg of nicotine per stick [source]. This makes it a milder option compared to the Bold variant.
2. What is the difference between Double Happiness Gold and Bold?
Gold is smoother and lighter, ideal for all‑day smoking, while Bold delivers a richer taste and stronger throat hit. You can explore both in our Double Happiness Cartons collection.
3. Where can I buy Double Happiness cigarettes in Australia?
Due to tobacco display restrictions, most sales happen online through trusted retailers such as Cigarette Online Australia, which offers delivery across the country.
4. Is Double Happiness Bold stronger than Marlboro Red?
Many smokers say Bold is comparable in strength to Marlboro Red, but with a more distinct “Happy” tobacco flavour. Preference comes down to taste rather than strength alone.
5. How can I keep my Double Happiness cigarettes fresh?
Store cartons in a cool, dry place and keep packs sealed until use. Some smokers use airtight containers or zip‑lock bags to preserve freshness.
6. Is it legal to sell cigarettes to people under 18 in Australia?
No. It is illegal to sell tobacco products, including Double Happiness cigarettes, to anyone under the age of 18 in Australia. Retailers must verify age at the point of sale, and violations can result in heavy fines and loss of license. Our store strictly follows these regulations and will not process orders for underage buyers.
Conclusion – Which Double Happiness Cigarette Should You Try?
When choosing between Double Happiness Gold cigarettes and Double Happiness Bold cigarettes, it ultimately comes down to your flavour preference and smoking style. Gold delivers a smooth, mild experience perfect for all‑day enjoyment, while Bold offers a richer, more intense hit for smokers who want something stronger.
Both options carry the brand’s heritage and quality, making them standout choices in the Australian market. Whether you’re seeking a lighter everyday smoke or a full‑flavour evening treat, Double Happiness has you covered.
You can explore both variants in our Double Happiness Cartons collection or go straight to Double Happiness Gold for a smooth start.
